Measuring the image of destinations as tourism and living space in 10 source markets

As part of DESTINATION BRAND 23 (DB23), the offers + infrastructure (Module 1) and quality of life + welcome culture (Module 2) of destinations in 10 source markets will be surveyed in an online survey representative of the population in autumn 2023.

Interested destinations can register for participation in this year’s survey in Germany, Austria, Switzerland, the Netherlands, France, Italy, Spain and the United Kingdom as well as in China and / or the USA until 30.09.2023.

How can I register? You can register for DB23 by filling in and signing the DB23 order form below – if you have any questions, please feel free to contact us at any time:

If you are interested in commissioning your destination-specific data from DESTINATION BRAND 22 – Measurement of Profile Characteristics + Spontaneous Associations to Destinations, please fill out the following DB22 evaluation order and send it to us:

Below you will find the evaluation order DB21 for commissioning the measurement of the theme competence of your destination and / or the additional module COVID-19 impact and / or the info package use of media and language:

If you have any questions, please feel free to contact us at any time. We will also be glad to support you in filling out the order form.

We look forward to your participation!

If you are interested in a retrospective evaluation of your destination-specific data from DESTINATION BRAND 20 – Measuring the brand value of tourist destinations, please feel free to fill out the DB20 evaluation request below and submit it to us:

Order form DB20 brand value of tourist destinations