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    • DESTINATION BRAND 22
    • PARTICIPATION DB 22
    • THE STUDY SERIES
    • THE INDIVIDUAL SUB-STUDIES
      • 1. STUDY YEAR:
        BRAND VALUE
      • 2. STUDY YEAR::
        THEME COMPETENCE
      • 3. STUDY YEAR:
        PROFILE / IMAGE
      • OUTLOOK:
        4. + 5. SUB-STUDIES
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2. Study Year: Theme Competence

The majority of tourism destinations focus on tourism themes (theme marketing) in the course of strategic marketing. Based on a three-dimensional competitive analysis for your destination, meaningful information on the market potential of your destination can be obtained within the framework of the sub-study “theme competence”.

The core of the three-dimensional competition analysis is formed by

    1. 1. the determination of the general prospective interest in different holiday activities (1st dimension = demand),
    • 2. the evaluation of the supported and unsupported (top of mind) theme suitability of your destination (2nd dimension = offer) as well as
    • 3. the performance of your destination compared to other national and international competitors in terms of the 10 holiday activities you have chosen for the evaluation (3rd dimension = competition).

The core results of the three-dimensional competitive analysis on the thematic competence of your destination are then summarised in an analysis quadrant.

Similar to the other sub-studies, competitor comparisons (benchmarking), time series comparisons (if applicable) and individual target group analyses are carried out.

Based on the comprehensive amount of data collected with this sub-study, further individual special evaluations can be carried out. You can see the topics which are able to be examined under DATA AND TOOLS.

DESTINATION BRAND 21 (DB21): This year, the thematic competence of tourist destinations in 10 source markets is measured: Germany, Austria, Switzerland, Netherlands, France, Italy, Spain, United Kingdom, USA and China.
Further information on this year’s survey can be found at DESTINATION BRAND 21, to participate, go this way:  PARTICIPATION DESTINATION BRAND 21

Overview of previous surveys on the thematic competence of tourist destinations:

    • DB10, 13 and 16: Overview of surveyed German and international destinations in the source market Germany
    • DB18: Overview of surveyed German and international destinations in the source markets Germany, Austria, Switzerland and the Netherlands

Is your destination among surveyed destinations? Are you interested in a subsequent destination-specific data preparation for your destination? Feel free to contact us at any time. We will be glad to send you the order form specifically for your destination.

Link to: 1. Studienjahr: Markenstärke

1. STUDY YEAR:
BRAND VALUE

2. STUDY YEAR:
THEME COMPETENCE

Link to: 3. Studienjahr: Image / Profil

3. STUDY YEAR:
IMAGE / PROFILE

Link to: Ausblick: 4. + 5. Teilstudie

OUTLOOK:
4. + 5. SUB-STUDIES

  • DESTINATION BRAND
  • DESTINATION BRAND 22
  • PARTICIPATION DB 22
  • THE STUDY SERIES
  • THE INDIVIDUAL SUB-STUDIES
    • 1. STUDY YEAR: BRAND VALUE
    • 2. STUDY YEAR: THEME COMPETENCE
    • 3. STUDY YEAR: PROFILE / IMAGE
    • OUTLOOK: 4. + 5. SUB-STUDIES
  • SAMPLE REPORTS / FACT SHEETS
  • DESTINATION BRAND AWARD

DOWNLOADS
OVERVIEW OF THE SURVEYED DESTINATIONS

icon DB20
icon DB19
icon DB18
icon DB11 | 14 | 17
icon DB10 | 13 | 16
icon DB09 | 12 | 15

CONTACT PERSON

Ellen Böhling
Tel: +49 40 414 3887 412
E-Mail: Ellen.Boehling@inspektour.de

DESTINATION BRAND
inspektour international GmbH
Osterstraße 124
20255 Hamburg
Germany
Telefon +49 (0) 40 414 3887 412
Telefax +49 (0) 40 414 3887 44
welcome@destination-brand.com

DESTINATION BRAND
DESTINATION BRAND 22
Participation DB 22
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