Would you like to know how selected classic and digital tourism offers, aspects and the infrastructure in your destination are assessed by potential guests and visitors in the past? How the welcome culture, tourism acceptance and quality of life in your destination are assessed from the outside? How relevant are these characteristics and components for the demand-side destination decision and what influence do they have on the perception of your destination brand?
As part of DESTINATION BRAND 23 (DB23), the survey will focus for the first time on measuring the image of your destination as a tourism and living space in 10 top source markets in autumn 2023.
We would like to offer you 2 modules for this demand-side evaluation:
Module 1: Offers + Infrastructure
With Module 1, the tourism offer, aspects and infrastructure elements of your destination are evaluated by potential guests and visitors in the past. This demand-side evaluation is complemented by a survey of interest in digital offers for your destination.
Module 2: Quality of life + welcome culture
In addition, a separate module allows you to assess the brand personality of your destination through the (supported) assessment of your destination’s quality of life + welcome culture attributes.