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    • DESTINATION BRAND 24
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      • 1. STUDY YEAR:
        BRAND VALUE
      • 2. STUDY YEAR::
        THEME COMPETENCE
      • 3. STUDY YEAR:
        PROFILE / IMAGE
      • 4. STUDY YEAR:
        TOURISM AND LIVING SPACE
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        ADDITIONAL SURVEY
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DB-Brandanalyses & -Management Concepts

By comparing the survey results from up to three sub-studies of the Destination Brand study series (actual state of the external perception of the destination brand) with the self-assessments of the destination managers (actual state of the internal perceptionof the destination brand) or with their expectations and wishes regarding the external image on the demand side (expected actual state and desired target state of the external perception of the destination brand) we can generate decision-relevant key figures (e.g. degree of expectation or wish fulfilment) for destination brand management.

inspektour thus meets the need for multidimensional measurement of the brand image (via awareness, theme competences and profiling characteristics of the destination brands), to holistically determine the brand impact on external target groups as well as the need to include several relevant destination-internal stakeholder groups (including the service providers, the local population as well as representatives of the public sector) in the context of measuring and evaluating the brand identity.

At best, the results of this measurement of the internal and external destination brand value are embedded in a superordinate indicator-based information and control system of the destination management in order to be able to align the destination brand controlling in a target- and demand-oriented way.

Have we aroused your interest? Would you like to compare the external image of your destination brand with the self-image? Are you thinking about a key performance indicator system and / or brand management concept? Kindly feel free to contact us at any time.

NEWS AND EVENTS

EVENT

REVIEW: THESE WERE THE DESTINATION BRAND 23 WEBINARS

15. May 2024
10 online webinars on the image of destinations as tourism and living spaces. In a total of 10 Destination Brand 23 online webinars between mid-February and mid-May 2024, inspektour presented key results on the image of more than 150 destinations as tourism and living spaces to over 650 DMO representatives from Europe.
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NEWS

Reassessment of foreign source markets for the destination Baden-Württemberg

14. September 2023
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Yesterday, we had the pleasure of presenting the results and…
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EVENT

DESTINATION BRAND 23 has started

11. September 2023
In our online info event, we provide you with all the key facts on DESTINATION BRAND 21 at a glance - we explain the content and benefits of measuring thematic competence for your destination and which supplementary insights can be gained via the additional module and our info package.
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  • DATA & TOOLS
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  • DB-WORKSHOPS & PRESENTATIONS
  • DB-SPECIAL EVALUATIONS
  • MARKET RESEARCH
  • SOURCE MARKET DATA & -ANALYSIS
  • CONCEPTS & MASTERPLANS

CONTACT PERSON

Ellen Böhling
Tel: +49 40 414 3887 412
E-Mail: Ellen.Boehling@inspektour.de

DESTINATION BRAND
inspektour international GmbH
Osterstraße 124
20255 Hamburg
Germany
Telefon +49 (0) 40 414 3887 412
welcome@destination-brand.com

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