The study series to measure the internal and demand-side perception of destination brands in 10 tourism source markets.
2 perspectives. 2 modules. 1 clearer destination picture. From Market Perception to AI Discovery. Discover what potential visitors associate with your destination – and how your destination appears in AI-driven travel inspiration.
Secure your assessment for DESTINATION BRAND 26. Module 1, ‘Theme Competence’, is now open for booking until 30 September 2026. For Module 2, ‘AI Visibility’, you can register your interest without obligation until 30 September 2026.
You would like to know how well-known and popular your tourism destination is at home and abroad? Which themes are ascribed to you and which attributes are associated with your holiday region? What is your position compared to your competitors?
Our annual DESTINATION BRAND survey, which takes place in autumn, comprises changing focal points (including brand value, theme, profiling characteristics) to evaluate destination brands from the perspective of potential guests (external image) as well as residents (self-image) – repeated every 5 years since 2020.
Deepen knowledge through individual, in-depth evaluation options as well as data cross-referencing. Here you will find an overview of the services we offer in addition to and beyond our study series.
Data from our DESTINATION BRAND pool provides tourism-relevant insights on markets, target groups, special interest topics – prepared and compiled in the form of infographics, presentations / speeches and webinars.
Our infographics provide you with key data on selected holiday activities (e.g. general interest, rankings, etc.) or are filled with insights from our source market analyses.
More data, extra evaluations on special interest topics from current DESTINATION BRAND-webinars, also on specific target groups and foreign markets, can be found here.
Below you will find selected presentations introducing the study series and a selection of results presentations from various DESTINATION BRAND study years.
Here we will soon be providing you with insights, general trends and selected findings from the surveys in the 10 destination brand source markets.
From coastal to high mountain destinations, DMOs from near and far take part in DESTINATION BRAND.
More than 20 years of professional experience in the field of tourism market research and consulting, an interdisciplinary team, know-how and work experience in various countries, guarantee not only extensive expertise, but also high standards and an absolute passion for quantitative and qualitative market research. Our regular dialogue with partners from science and practice also provides us with input and ideas for new and innovative market research approaches.
Sub-Studies
Source Markets
Evaluated National and International Destinations
DESTINATION BRAND Individual Reports, Presentations and Workshops
Respondents
Would you like to stay informed about DESTINATION BRAND and our market research activities in general? Register for free:
