The study series measuring the demand-side perception of destination brands in 10 source markets
DESTINATION BRAND 23
Within the framework of DESTINATION BRAND 23, the image of destinations as tourism and living space is measured in 10 source markets in parallel. Via 2 modules, classic and digital tourism offers, aspects and the infrastructure (module 1) are assessed by potential guests and visitors in the past and the welcome culture, tourism acceptance and quality of life (module 2) are assessed from the outside.
PARTICIPATION DESTINATION BRAND 23
We cordially invite you to participate in DESTINATION BRAND 23: Within the framework of DESTINATION BRAND 23, the image of destinations as tourism and living spaces in 10 top tourism source markets is surveyed in an online survey representative of the population. Interested? Click here to register!
THE STUDY SERIES
You would like to know how well-known and popular your tourism destination is at home and abroad? Which themes are ascribed to you and which attributes are associated with your holiday region? What is your position compared to your competitors?
THE INDIVIDUAL SUB-STUDIES
Our annual DESTINATION BRAND survey, which takes place in autumn, includes changing focal points such as measuring brand value (1st year of the study series), theme competence (2nd year) and the profiling characteristics of destination brands (3rd year) – repeated every 5 years since 2020.
SAMPLE REPORTS / FACT SHEETS
In order to give you an insight into the preparation of our data and the layout of our reports, you will find DB21 sample reports in various languages here. In addition, we provide fact sheets with all information on DB21 – here the key data for the upcoming survey wave are summarised for you clearly and at a glance.
DESTINATION BRAND AWARD
Since 2016, the DESTINATION BRAND Award has been presented annually on different topics. This award recognises the work of the destination and its service providers and at the same time it creates trust and orientation among guests.
