The study series to measure the internal and demand-side perception of destination brands in 10 tourism source markets.
DESTINATION BRAND 24 PL, CZ + DK
Within the framework of DESTINATION BRAND 24, the spontaneous associations and the image of travel destinations as tourism and living space are measured in the source markets Poland, Czech Republic and Denmark. Via 3 modules, tourism offers + infrastructure (module 1), the quality of life + welcome culture (module 2) and the spontaneous associations (module 3) to travel destinations are assessed by potential guests and visitors in the past.
PARTICIPATION DESTINATION BRAND 24 PL, CZ + DK
We cordially invite you to participate in DESTINATION BRAND 24 PL, CZ + DK to measure the spontaneous associations and the image of your travel destinations as tourism and living space in the source markets Poland, Czech Republic and / or Denmark – in an online survey representative of the local population. Interested? Click here to register!
THE STUDY SERIES
You would like to know how well-known and popular your tourism destination is at home and abroad? Which themes are ascribed to you and which attributes are associated with your holiday region? What is your position compared to your competitors?
THE INDIVIDUAL SUB-STUDIES
Our annual DESTINATION BRAND survey, which takes place in autumn, comprises changing focal points (including brand value, theme, profiling characteristics) to evaluate destination brands from the perspective of potential guests (external image) as well as residents (self-image) – repeated every 5 years since 2020.
SAMPLE REPORTS / FACT SHEETS
To give you an insight into the preparation of our data and the layout of our reports, you will find sample reports on the current survey in various languages here. We also provide fact sheets with all the information you need.
DESTINATION BRAND AWARD
Since 2016, the DESTINATION BRAND Award has been presented annually on different topics. This award recognises the work of the destination and its service providers and at the same time it creates trust and orientation among guests.
