DESTINATION BRAND 25 BRAND VALUE
As part of DESTINATION BRAND 25, the brand value of over 170 national and international destinations in 10 TOP tourism source markets was measured again in autumn 2025.
DESTINATION BRAND 25 launched:
In 10 source markets we measured the
‘BrandValue+’ and ‘TravelIntent+’
for 170 travel destinations
DB25 webinars from
mid-February 2026
The study series to measure the internal and demand-side perception of destination brands in 10 tourism source markets.
Link to: Teilnahme DESTINATION BRAND 25
Reordering DB25 possible at any time
The registration deadline for DB25 was 30 September 2025. But there is good news: reorders are possible at any time for those destinations that were included in DB25. Click here for an overview of destinations!
Link to: Die Studienreihe
THE STUDY SERIES
You would like to know how well-known and popular your tourism destination is at home and abroad? Which themes are ascribed to you and which attributes are associated with your holiday region? What is your position compared to your competitors?
Link to: Die einzelnen Teilstudien
THE INDIVIDUAL SUB-STUDIES
Our annual DESTINATION BRAND survey, which takes place in autumn, comprises changing focal points (including brand value, theme, profiling characteristics) to evaluate destination brands from the perspective of potential guests (external image) as well as residents (self-image) – repeated every 5 years since 2020.
Deepen knowledge through individual, in-depth evaluation options as well as data cross-referencing. Here you will find an overview of the services we offer in addition to and beyond our study series.
Link to: Daten & Tools Datenbasierte Markenanalysen und wirksame Markenführung für Destinationen
DB-BRANDANALYSES & -MANAGEMENT CONCEPTS
Data from our DESTINATION BRAND pool provides tourism-relevant insights on markets, target groups, special interest topics – prepared and compiled in the form of infographics, presentations / speeches and webinars.
Link to: Infothek – hauptseite neu EN Infodesk
INFOGRAPHICS
Our infographics provide you with key data on selected holiday activities (e.g. general interest, rankings, etc.) or are filled with insights from our source market analyses.
Link to: Infothek – hauptseite neu EN Infodesk
WEBINARS
More data, extra evaluations on special interest topics from current DESTINATION BRAND-webinars, also on specific target groups and foreign markets, can be found here.
Link to: Infodesk – Presentations
PRESENTATIONS
Below you will find selected presentations introducing the study series and a selection of results presentations from various DESTINATION BRAND study years.
MARKET INFORMATION
Here we will soon be providing you with insights, general trends and selected findings from the surveys in the 10 destination brand source markets.
From coastal to high mountain destinations, DMOs from near and far take part in DESTINATION BRAND.
More than 20 years of professional experience in the field of tourism market research and consulting, an interdisciplinary team, know-how and work experience in various countries, guarantee not only extensive expertise, but also high standards and an absolute passion for quantitative and qualitative market research. Our regular dialogue with partners from science and practice also provides us with input and ideas for new and innovative market research approaches.
5
Sub-Studies
10
Source Markets
500
Evaluated National and International Destinations
1000
DESTINATION BRAND Individual Reports, Presentations and Workshops
175000
Respondents