The study series measuring the demand-side perception of destination brands in 10 source markets
THE STUDY SERIES
You would like to know how well-known and popular your tourism destination is at home and abroad? Which themes are ascribed to you and which attributes are associated with your holiday region? What is your position compared to your competitors?
THE INDIVIDUAL SUB-STUDIES
Our annual DESTINATION BRAND survey, which takes place in autumn, includes changing focal points such as measuring brand value (1st year of the study series), theme competence (2nd year) and the profiling characteristics of destination brands (3rd year) – repeated every 5 years since 2020.
DESTINATION BRAND 21
As part of DESTINATION BRAND 21, the thematic competence of interested destinations in up to 10 source markets is measured. In addition, after DB20, we again survey the COVID 19 impact on your destination brand and, for the first time, media behaviour and language use for destination selection in the source markets.
PARTICIPATION DESTINATION BRAND 21
Would you like to participate in DESTINATION BRAND 21 and have your destination’s theme competence measured in one or more of the 10 source markets? On the following page you will find our DB21 order form, which you may fill out for your participation and return to us by 30.09.2021.
SAMPLE REPORTS / FACT SHEETS
In order to give you an insight into the preparation of our data and the layout of our reports, you will find DB21 sample reports in various languages here. In addition, we provide fact sheets with all information on DB21 – here the key data for the upcoming survey wave are summarised for you clearly and at a glance.
DESTINATION BRAND AWARD
Since 2016, the DESTINATION BRAND Award has been presented annually on different topics. This award recognises the work of the destination and its service providers and at the same time it creates trust and orientation among guests.
