In DESTINATION BRAND 21, the survey focuses on measuring the theme competence of your destination (on a national and international scale). The following questions are considered here:

• • How high is the interest in certain holiday activities domestic and abroad, regardless of the destination?
  • Which holiday activities are associated with your destination by the population in the individual source markets
  • For which holiday activities do your target groups consider your destination suitable?
  • With which holiday activities can you score with your target groups? Which are the target groups with the greatest potential?
  • Where does your market position lie compared to other destinations domestic and abroad?

Through our questions and based on a three-dimensional competitive analysis, you receive concrete demand-side statements on the thematic competence of your destination:

• • Demand: Survey of destination-independent, general potential interest for more than 40 vacation activities per selected source market
  • Offer: Assessment of the supported and unsupported thematic suitability of your destination to a total of 10 vacation activities (5 general and 5 freely selectable activities) in your chosen source markets
  • Competition: Your topic suitability in ranking to other destinations from your home country and abroad per selected source markets

In addition, we have also included the following additional module and info package in this year’s DB21 survey:

Add-on module: Covid-19 and the impact on willingness to visit your destination
Following DB20, this year we are also asking what impact COVID-19 has had on your destination brand? What is the level of willingness to visit your destination for short and longer holidays within the next 12 months and the next 3 years and whether this has decreased, increased or remained the same among potential guests as a result of COVID-19?

More information and an insight into a sample report can be found here

Info package: Use of media and language for destination selection
What are the most important sources of inspiration and information about possible holiday destinations for the local population in the individual source markets? Which are used most frequently? How can the language skills of potential guests be assessed? In which language is information about destinations sought and how important is the ability to communicate in the native language in the holiday destination?

More information and an insight into a sample report can be found here

You would like to participate in DB21 – to register, please click here.