We cordially invite you to participate in DESTINATION BRAND 21!

As part of DESTINATION BRAND 21 (DB21), in autumn 2021 the theme competence of tourist destinations in 10 source markets will be surveyed in an online survey representative of the local population. Again following DB20, we also measure the COVID-19 impact on the destination brand (Add-on module 1) and, for the first time, media behaviour and language use in the source markets when seeking information about destinations and on-site in the holiday destination (Add-on module 2).

Interested destinations can register for participation in this year’s survey in Germany, Austria, Switzerland, the Netherlands, France, Italy, Spain and the United Kingdom as well as in China and / or the USA until 30.09.2021. For your registration, kindly feel free to use the order form DB21 below:

Order form DB21 theme competence + AM1 COVID-19-impact + AM2 Media behaviour and language use

If you have any questions, please feel free to contact us at any time. We will also be glad to support you in filling out the order form.

We look forward to your participation!

If you are interested in a retrospective evaluation of your destination-specific data from DESTINATION BRAND 20 – Measuring the brand value of tourist destinations, please feel free to fill out the DB20 evaluation request below and submit it to us:

Order form DB20 brand value of tourist destinations