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DB-Special Evaluations

DESTINATION BRAND-special evaluations include more in-depth analyses and evaluations (beyond the standard evaluation in our report) as well as individually requested data cross-references. In principle, you can include destination-independent data (e.g. general interest in holiday activities) as well as destination-related data (e.g. the suitability assessment of your destination for various holiday themes) in your special evaluations.

Here you can find a first insight into our special evaluation options:

Stereotype Analysis for a more precise representation of target groups

Is there, for example, a “typical” culinary or hiking enthusiast and how can they be described socio-demographically?

Within the framework of the stereotype analysis, the socio-demographic characteristics of those interested in a certain holiday activity (e.g. “enjoying culinary / gastronomic specialities”, “cycling”, “hiking”) are worked out in comparison to the entire represented population.

Specifically, this shows which socio-demographic characteristics are (slightly to significantly) overrepresented among the “respondents being generally interested in the theme” (have great to very great interest in the holiday activity) as well as the “respondents being strongly interested in the theme” (have very great interest in the holiday activity) compared to all respondents.

The socio-demographic criteria used include gender, age, school education, number of children under 6 / 14 / 18 living in the household, household size, net household income, occupational group, size of town as well as the regional origin of the respondents (e.g. in the source market Germany differentiated by Nielsen areas).

Feel free to contact us for a more detailed description of your target groups!

Correlation Analysis to determine the topic combinations with the highest potential

Which holiday themes, topics and activities correlate with each other and pay off on each other in theme marketing or also in product development? For which target groups can which theme bundles be combined and taken into account for addressing them?

Correlation analyses can be carried out independently of the destination on the basis of the general interest in holiday activities (DB21 but also for DB18 ) and provide information about which combinations of themes have the greatest potential in the course of marketing activities and product development, in order, for example, to be able to address those interested in city breaks in the best possible way. In addition, the correlation analysis can also be carried out destination-specifically on the basis of the theme suitability of a particular destination. Here, the correlation between the suitability ratings for all themes of the destination is examined in order to highlight those theme combinations that have relevance for the destination.

We would be glad to support you with further evaluations as a basis for decisions in strategic thematic target group marketing. Please feel free to contact us at any time!

NEWS AND EVENTS

EVENT

Destination Brand 22: Presentation of first selected results

2. March 2023
In our online info event, we provide you with all the key facts on DESTINATION BRAND 21 at a glance - we explain the content and benefits of measuring thematic competence for your destination and which supplementary insights can be gained via the additional module and our info package.
Read more
EVENT

DESTINATION BRAND 22 WEBINARS: REGISTER NOW!

2. March 2023
In our online info event, we provide you with all the key facts on DESTINATION BRAND 21 at a glance - we explain the content and benefits of measuring thematic competence for your destination and which supplementary insights can be gained via the additional module and our info package.
Read more
EVENT

DESTINATION BRAND 22 has started

23. August 2022
In our online info event, we provide you with all the key facts on DESTINATION BRAND 21 at a glance - we explain the content and benefits of measuring thematic competence for your destination and which supplementary insights can be gained via the additional module and our info package.
Read more
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CONTACT PERSON

Ellen Böhling
Tel: +49 40 414 3887 412
E-Mail: Ellen.Boehling@inspektour.de

DESTINATION BRAND
inspektour international GmbH
Osterstraße 124
20255 Hamburg
Germany
Telefon +49 (0) 40 414 3887 412
Telefax +49 (0) 40 414 3887 44
welcome@destination-brand.com

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