Our DESTINATION BRAND-data is permanently included in strategic concepts and taken into account for the development of master plans.
Data and facts from market research form the basis for the concept development and the associated strategy development. Within the framework of intensive workshops and steering group meetings, both the target system, mission statement and action planning as well as recommendations for action based on DB data can be developed. Furthermore, in these strategy development processes we also take a close look at the organisational structure or the target groups.
Below you will find an overview of our services, where we can use your DB-data as a supplement or where DB-data is generally used beyond our DESTINATION BRAND study series:
Tourism Concepts and Master Plans
What goals are associated with the (further) development of tourism in your destination? On which values or unique selling proposition is your strategic positioning based? Who are your target groups and with which themes (bundles) can you address them? What are the most promising foreign markets for your destination?
Tourism is without question an important economic factor. For this reason, well-founded planning, a coordinated orientation and concrete measures are of great importance for long-term sustainable destination development. We are happy to provide advance services for you for various questions and upcoming strategic decisions. Whether
(Further) development of a destination brand strategy,
Development of a tourism concept or master plan,
Conduct a pure strategic diagnosis to present the current status quo in the form of a SWOT analysis,
Assess the organisational structures in your destination,
Creation of action guidelines for various implementation areas such as product development, theme marketing or the use and integration of market research data for strategic destination management,
we work with you for your destination. And: Our DESTINATION BRAND-data is also applied here and provides you with the basis for well-founded, destination-related management decisions.
What are your current questions and strategic considerations? Feel free to contact us without obligation for an initial exchange!
KPI Systems and Market Research Plans
Key figures, market research and controlling are closely linked. Trends and developments in tourism influence the strategic positioning of a destination, as well as the definition of core themes, target groups and strategic marketing planning.
In order to ensure that the data relevant to decision-making and required for the respective customer groups will be available in your destination in the future, inspektour draws up medium to long-term market research and controlling concepts which specify which data (further / supplementary) should be procured, at what time, at what intervals, for what purpose and at what expected costs.
With the development and integration of the above-mentioned indicators into a superordinate indicator-based information and control system for destination management, the basis for the strategic planning as well as the success control of the advertising measures (controlling) is formed.
Do you need support in defining key figures? Are you interested in developing a market research plan or a system of key figures geared to the needs of your destination? We look forward to receiving your enquiry!
A project often stands or falls with the financing. A well thought-out financial concept is just as important as the idea and the subsequent marketing. A viable profitability analysis is also the fundamental basis for the implementation of the project idea for possible funding or for potential investors. inspektour shows the following contents in the profitability analysis:
Drawing up a financing plan
If applicable, admission price calculation
If applicable, estimation of the visitor potential
Calculation of income and expenditure in current operations
Calculation of the reattractivation expense
Consideration of different scenarios
It is important that the economic analysis can always be flexibly adapted to changing conditions. Financial changes can be quickly incorporated into the calculations of the profitability analysis so that one can always present an up-to-date status.
The economic feasibility analysis is part of a feasibility study, but can also be considered separately. For any questions, feel free to contact us at any time.
That never works… or does it?!?
Most project ideas are bursting with ideas and creativity – through a feasibility study, these ideas can be tested for their actual feasibility. The aim is to reflect the expectations, horizons and effects to be achieved by the project realistically and viable into reality and to specify solutions and challenges.
The result of the feasibility study is a reliable planning and decision-making basis for the realisation of the respective project idea. A feasibility study can include the following exemplary service components:
Recording of the initial situation and precise definition of the project idea
Defining the objective
Site analysis, micro-/macro-location
Analysis of target groups and visitor flows, enquiry about willingness to participate
In our online info event, we provide you with all the key facts on DESTINATION BRAND 21 at a glance - we explain the content and benefits of measuring thematic competence for your destination and which supplementary insights can be gained via the additional module and our info package.
Karlsruhe Tourismus GmbH acquired data from the source markets of Germany, France and Spain in the course of the DESTINATION BRAND 20 study series. In a presentation to the supervisory board on June 09, 2021, the insightful core results were precisely presented and constructively discussed.
We are currently compiling all the key insights from the Destination Brand 20 webinar series into a document that will be published later this month. We will then inform you via this channel.
“Destination Brand 20: Perception of Spanish destinations in times of Covid-19” http://bitly.ws/dLPE
“Destination Brand 20: Perception of US American destinations in Europe in times of Covid-19” http://bitly.ws/dLPY