Concepts & Masterplans
Data-driven to create strong destinations – we make the future tangible and plannable
Our DESTINATION BRAND study series provides us with unique, continuously updated and scientifically sound data. We use this data not only as a pure data supplier – it forms the basis for strategic concepts, master plans and future-proof development processes for destinations, workplaces and living spaces. Data becomes insights. Insights become ideas. Ideas become practical concepts for a liveable, experiential and successful destination.
Our DB data flows into every strategy project: from analysis and workshops to target systems, mission statements, action plans and recommendations for action.
Your advantage: DESTINATION BRAND provides reliable data for every strategic decision.
Our plus: With DESTINATION BRAND, we draw on one of the most comprehensive tourism data sets in the German-speaking world – scientifically reliable and regularly updated.
What we develop for you I Our services at a glance:
Tourism Concepts and Master Plans
Clear positioning, target group definition, potential identification – all data-driven
What does your destination need to be successful in the future?
We support you in developing a clear positioning, defining your target groups, and selecting high-potential (foreign) markets.
Our services:
- Development or refinement of your brand strategy
- Creation of tourism concepts & master plans
- Strategic diagnosis (e.g., SWOT)
- Evaluation of your organizational structures
- Guidelines for product development, marketing, and data use
Your advantage: Our DESTINATION BRAND data provides a valid basis for all strategic decisions. We sharpen your identity, define target groups, discover potential, and work with you to shape your path to a sustainable future.
Feel free to contact us for a non-binding consultation!
Key Performance Indicator Systems & Market Research Plans
Development of key performance indicator systems and market research plans that are precisely tailored to your destination
Key performance indicators, market research and controlling go hand in hand – and are crucial for targeted destination development.
We develop the following for you:
- Medium to long-term market research plans
- Tailor-made key performance indicator systems
- A uniform information and control system for destination management
This ensures that you always have exactly the data you need to make decisions.
We develop key performance indicator systems and market research plans that provide guidance – clear, precise and tailored to your needs.
We look forward to your enquiry!
Economic Analysis
Sound financial planning, scenarios, visitor potential – flexible and realistic
A project stands or falls on its financing. Our economic analysis forms the basis for subsidies, investors and the entire project planning.
Components include:
- Investment costs + financing plan
- Price calculations
- Visitor potential
- Income/expenditure statement
- Scenario considerations
- Utility value analysis
Flexible, realistic, adaptable – this is how a robust numerical foundation is created.
So that your project idea has a solid basis. Realistic, flexible and adaptable to new conditions at any time.
We are happy to support you.
Feasibility Studies
‘Is it even possible?’ – We’ll find out. From idea to analysis to decision-making certainty
Our feasibility studies examine ideas for their feasibility and create a secure basis for decision-making.
Possible components:
- Project definition & goal setting
- Competition and location analysis
- Target group & user analyses
- Scenarios, economic viability & financing
- Search for subsidies and investors
- Recommendations for action
We examine whether your vision is feasible – and how. Transparently, holistically and with an eye on opportunities and risks.
If you are interested, we would be happy to advise you at any time.
Let’s take the next step together. We look forward to hearing from you!
NEWS AND EVENTS
THESE WERE OUR FIRST DESTINATION BRAND 25 WEBINARS
REVIEW: THESE WERE THE DESTINATION BRAND 23 WEBINARS
