3. Study Year: Profiling Characteristics (Profile / Image)
You would like to know how attractive your destination is? How authentic or service oriented your destination is perceived as being? And how barrier-free, traditional or surprising other destinations are perceived in comparison to yours? The sub-study on profile characteristics surveys the demand-side attribution of certain properties and characteristics to destination brands in the supported survey of selected attributes.
You will receive impulses for your brand development and the future expansion of this brand. As those who would like to differentiate themselves from their competition, must clearly position themselves as a tourist destination brand with personality traits – and especially with those that also have a profile sharpening effect. The profile study makes it possible to examine exactly these characteristics of the destination.
In 2017, the destination-independent relevance of 67 characteristics of the travel destination decision was surveyed for the first time.
Similar to the other sub-studies, competitor comparisons (benchmarking), time series comparisons (if applicable) and individual target group analyses are carried out.
Moreover, as a separate module, you can have the open spontaneous associations (unsupported queries) collected and processed for your destination – time series comparisons or competitor benchmarking are not possible.
Destination Brand 19 (DB19): First survey on spontaneous associations also in the source markets Germany, Austria, Switzerland, the Netherlands and China.
Overview of previous surveys on the image / profile of tourist destinations:
- DB11, 14 and 17: Overview of the surveyed German destinations in the source market Germany
- DB19: Overview of the surveyed German and international destinations in the source markets Germany, Austria, Switzerland and China
Is your destination among surveyed destinations? Are you interested in a subsequent destination-specific data preparation for your destination? Feel free to contact us at any time. We will be glad to send you the order form specifically for your destination.