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    • DESTINATION BRAND 22
    • PARTICIPATION DB 22
    • THE STUDY SERIES
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      • 1. STUDY YEAR:
        BRAND VALUE
      • 2. STUDY YEAR::
        THEME COMPETENCE
      • 3. STUDY YEAR:
        PROFILE / IMAGE
      • OUTLOOK:
        4. + 5. SUB-STUDIES
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3. Study Year: Profiling Characteristics (Profile / Image)

You would like to know how attractive your destination is? How authentic or service oriented your destination is perceived as being? And how barrier-free, traditional or surprising other destinations are perceived in comparison to yours? The sub-study on profile characteristics surveys the demand-side attribution of certain properties and characteristics to destination brands in the supported survey of selected attributes.

You will receive impulses for your brand development and the future expansion of this brand. As those who would like to differentiate themselves from their competition, must clearly position themselves as a tourist destination brand with personality traits – and especially with those that also have a profile sharpening effect. The profile study makes it possible to examine exactly these characteristics of the destination.

In 2017, the destination-independent relevance of 67 characteristics of the travel destination decision was surveyed for the first time.

Similar to the other sub-studies, competitor comparisons (benchmarking), time series comparisons (if applicable) and individual target group analyses are carried out.

Moreover, as a separate module, you can have the open spontaneous associations (unsupported queries) collected and processed for your destination – time series comparisons or competitor benchmarking are not possible.

Destination Brand 19 (DB19): First survey on spontaneous associations also in the source markets Germany, Austria, Switzerland, the Netherlands and China.

Overview of previous surveys on the image / profile of tourist destinations:

    • DB11, 14 and 17: Overview of the surveyed German destinations in the source market Germany
    • DB19: Overview of the surveyed German and international destinations in the source markets Germany, Austria, Switzerland and China

Is your destination among surveyed destinations? Are you interested in a subsequent destination-specific data preparation for your destination? Feel free to contact us at any time. We will be glad to send you the order form specifically for your destination.

Link to: 1. Studienjahr: Markenstärke

1. STUDY YEAR:
BRAND VALUE

Link to: 2. Studienjahr: Themenkompetenz

2. STUDY YEAR:
THEME COMPETENCE

3. STUDY YEAR:
PROFILE / IMAGE

Link to: Ausblick: 4. + 5. Teilstudie

OUTLOOK:
4. + 5. SUB-STUDIES

  • DESTINATION BRAND
  • DESTINATION BRAND 22
  • PARTICIPATION DB 22
  • THE STUDY SERIES
  • THE INDIVIDUAL SUB-STUDIES
    • 1. STUDY YEAR: BRAND VALUE
    • 2. STUDY YEAR: THEME COMPETENCE
    • 3. STUDY YEAR: PROFILE / IMAGE
    • OUTLOOK: 4. + 5. SUB-STUDIES
  • SAMPLE REPORTS / FACT SHEETS
  • DESTINATION BRAND AWARD

DOWNLOADS
OVERVIEW OF THE SURVEYED DESTINATIONS

icon DB20
icon DB19
icon DB18
icon DB11 | 14 | 17
icon DB10 | 13 | 16
icon DB09 | 12 | 15

CONTACT PERSON

Ellen Böhling
Tel: +49 40 414 3887 412
E-Mail: Ellen.Boehling@inspektour.de

DESTINATION BRAND
inspektour international GmbH
Osterstraße 124
20255 Hamburg
Germany
Telefon +49 (0) 40 414 3887 412
Telefax +49 (0) 40 414 3887 44
welcome@destination-brand.com

DESTINATION BRAND
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Participation DB 22
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