We are currently conducting pilot studies on various topics for inclusion in the 4th or 5th year of the DESTINATION BRAND study series.

Together with our partners from the pilot studies, including Düsseldorf, the Ruhr Area, North Rhine-Westphalia, Dresden, Brandenburg and Saxony-Anhalt, we are testing the methodology, study design and content in order to supplement the content of our study series and provide you with further useful data for your destination brand development and the associated management.

In the course of this year we will be able to determine which research priorities will be considered for sub-studies 4. and 5. of the DESTINATION BRAND study series.