THESE WERE OUR DESTINATION BRAND 25 WEBINARS
9 Destination Brand 25 online webinars with over 700 participants from Europe
In a total of 9 DB 25 online webinars held between mid-February and mid-May 2026, inspektour presented key findings on the BrandValue+ of more than 170 destinations to over 700 DMO representatives from Europe.
As part of the representative online survey, the brand strength in ten key outgoing markets was assessed between October and December 2025 based on factors such as awareness, appeal and willingness to visit for short and long holidays. In addition, in-depth analyses of TravelIntent+ were carried out for the destinations included in the survey, which included countries, cities, low mountain ranges and coastal destinations.
Were you unable to attend the webinars?
Below you will find an overview of all events, including links to the recordings and handouts with the key slides:
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Destination Brand 25: Presentation of selected key results: ‘The BrandValue+ of tourist destinations in the DACH region’
Link to recording (German)
Handout (German)
Destination Brand 25: Presentation of selected key results „The BrandValue+ of tourist destinations in 10 source markets”
Destination Brand 25: Presentation of selected key results „The BrandValue+ of cities and metropolitan regions”
Destination Brand 25: The BrandValue+ von low mountain ranges + mountain landscapes
Link to recording (German)
Handout (German)
Destination Brand 25: Thinking about tourism all year round: How destinations can use data to develop seasonal potential in a targeted way
Link to recording (German)
Handout (German)
Destination Brand 25: Social media, AI chatbots and sources of inspiration: How guests discover destinations today
Link to recording (German)
Handout (German)
Destination Brand 25: Social media, AI chatbots and sources of inspiration: How guests discover destinations today
Destination Brand 25: Nordic destinations in travellers’ minds: awareness across markets and city brand insights from Germany and the UK
Destination Brand 25: Baltic destinations in travellers’ minds: awareness across markets and brand insights from Germany
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Feel free to listen again!
And if you have any questions or would like further information, please do not hesitate to contact us at any time!