Ellen Böhling from inspektour presented selected results of the Destination Brand 20 study on 25.03.21 in the course of the webinar "Perception of low mountain ranges and alpine regions in times of Covid-19". More than one hundred representatives of destination management organizations from Germany, Austria and Italy participated in the webinar.
inspektour and the DITF presented key findings from the Destination Brand 20 study on the perception of city trips and city destinations to an international audience. The balance sheet for the 2020 tourism year shows that cities as travel destinations are suffering particularly from the Corona crisis. In addition to travel restrictions and contact limitations, the pandemic in city tourism is creating further barriers to visitation: on the supply side, numerous central city travel occasions such as business trips, but also shopping or events in the vacation segment are being eliminated; on the demand side, there are psychological barriers, since "social distancing" is made more difficult in cities as densely populated areas and cities frequently proved to be the epicenters of the pandemic (e.g., New York, Madrid).