In cooperation with the Deutsche Institut für Tourismusforschung (DITF) of the FH Westküste University of Applied Science, inspektour is currently measuring the brand value (awareness, sympathy, willingness to visit, visitors in the past) and COVID-19 impact on destination brands for more than 190 German and international destinations within the frame of DESTINATION BRAND 20, representative of the local population.

Based on the questions what impact COVID-19 has on one's own destination brand, how high the willingness to visit for short and longer holidays within the next 12 months and the next 3 years is, individual data can be prepared for example for 150 German and 40 destinations (primarily cities) from Europe and the world in the source market Germany.

In addition, insights on the current market position in comparison to competitors in the corresponding source market or even across source markets can be gained too.

Following an overview of the considered destinations in DESTINATION BRAND 20 in the source markets Germany, China, France, Italy, the Netherlands, Austria, Switzerland, Spain, UK and the USA:

DESTINATION BRAND 20: Overview of all considered tourist destinations in the 10 source markets

Ellen Böhling will be very glad to answer any questions you may have about analysis options and data preparation possibilities for your destination: This email address is being protected from spambots. You need JavaScript enabled to view it.