Workshops, Think tanks & Presentations
Understanding data. Sharing insights. Shaping brands together.
Since 2009, DESTINATION BRAND has been providing sound, representative data on the perception of destination brands at home and abroad. This data is most valuable when it is interpreted collectively and translated into concrete strategies. This is where our workshops, think tanks, workshops and innovative formats come in, making the results interactive, creative and action-oriented.
Formats for every objective
Our offerings are tailored precisely to the needs of the destinations:
- Workshops & workshops: Interactive sessions on brand development, target group and topic linking. Focus on internal coordination and strategic measures.
- Think tanks: Strategic discussions on competitive positioning, brand management and innovation potential.
- Presentations & impulses: Compact presentations for internal committees, partners or stakeholders.
- Masterclasses: In-depth training on brand analysis, target group management and theme marketing.
- Webinars: Online formats for a quick, location-independent overview of current findings.
- Roundtables & stakeholder dialogues: Joint discussions with partners and stakeholders to incorporate external perspectives.
Innovative supplementary formats
- Data Labs: Creative, interactive sessions in which participants experiment with DESTINATION BRAND data themselves, run through scenarios and develop recommendations for action.
- Storytelling workshops: Here, data is transformed into narrative stories about the brand in order to create an emotional connection both internally and externally.
- Design thinking sessions: Use data as a source of ideas for new products, offers and marketing campaigns – particularly effective for cross-functional teams.
- Interactive benchmarking: Real-time comparison of your own destination with competitors in digital dashboards – playful, visual and immediately relevant for action.
- Future Labs / Trend Sessions: Combining destination data and global trends to develop innovation potential and new target group strategies.
Internal added value: Translating data into action
- Building a shared, data-based understanding of the brand
- Prioritising measures based on objective analyses
- Promoting cross-team collaboration
- Raising awareness and training employees in brand and target group strategies
- Identifying development potential for products, marketing and communication
- Integrating market and target group feedback into operational processes
External added value: Targeted stakeholder involvement
- Transparent communication of brand positioning and market potential
- Involvement of relevant stakeholders in strategy and product development processes
- Promotion of cooperation and partnerships
- Legitimization of decisions vis-à-vis politicians, partners, or the tourism industry
- Alignment of external and internal perceptions with external expectations
- Improving brand perception in national and international markets
Your benefits at a glance
Destination brand workshops and formats enable DMOs to:
- Informed, data-based brand management
- Strategic use of self-image and external image
- Clear positioning in the competitive environment
- Derivation of concrete marketing, theme, and product measures
- Sustainable knowledge transfer internally and externally
- Strengthening of cooperation, transparency, and stakeholder dialogue
- Use of innovative formats that combine creativity and data-based decision-making
This is how DESTINATION BRAND data becomes an active tool for creating strong, sustainable destination brands.
NEWS AND EVENTS
REVIEW: THESE WERE THE DESTINATION BRAND 23 WEBINARS
10 online webinars on the image of destinations as tourism and living spaces.
In a total of 10 Destination Brand 23 online webinars between mid-February and mid-May 2024, inspektour presented key results on the image of more than 150 destinations as tourism and living spaces to over 650 DMO representatives from Europe.
Reassessment of foreign source markets for the destination Baden-Württemberg
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Yesterday, we had the pleasure of presenting the results and…
DESTINATION BRAND 23 has started
In our online info event, we provide you with all the key facts on DESTINATION BRAND 21 at a glance - we explain the content and benefits of measuring thematic competence for your destination and which supplementary insights can be gained via the additional module and our info package.