Source market analyses
Your solid foundation for effective international destination marketing and sustainable market success
International markets offer opportunities – but only where demand, suitability and growth potential come together. As a DMO, you are faced with the task of deploying your resources in a targeted manner, taking political and economic conditions into account and clearly positioning your destination in the international marketplace.
As a DMO, you want to know which foreign source markets offer the greatest potential for your destination – and where investments in marketing measures are really worthwhile.
Our destination-specific source market analyses support DMOs at local, regional, state and national level in objectively evaluating, prioritising and strategically developing international source markets – in a data-based, transparent and comprehensible manner.
What can you expect? Structured. Comparable. Relevant to decision-making.
The source market analysis is carried out in four consecutive steps and provides you with a reliable basis for strategic decisions:
- Identification of relevant foreign source markets, individually tailored to the structure, size and strategic objectives of your destination
- Definition of destination-specific evaluation indicators, including market demand, travel behaviour, accessibility, competitive environment and target group fit
- Comprehensive data collection, based on official statistics and numerous national and international secondary data sources
- Identification of the markets with the greatest potential, including clear recommendations for prioritisation, market development and further analysis steps
The result: a transparent, fact-based decision-making basis for your future international market development instead of assumptions or individual indicators.
Your added value as a DMO – strategic, operational and long-term
A source market analysis provides your organisation with much more than just a market overview:
- Strategic security: A sound basis for decision-making for politicians, committees and stakeholders
- Uncovering potential and efficient use of resources: Focus on markets with realistic potential instead of broad diversification
- Clear priorities in international marketing: Transparent basis for market decisions and budget allocation
- Stronger international positioning: Targeted market development instead of reactive individual measures
- Guidance for further market research: Clear decision on which markets require in-depth analysis
- Long-term competitiveness: Sustainable development of international demand instead of short-term effects.
In short: you create clarity – both internally and externally – and strengthen the strategic management capabilities of your DMO.
Project duration: 4–6 weeks.
Result: A reliable basis for decision-making for your international market development strategy.
We would be happy to discuss your individual requirements and develop a tailor-made solution for your destination.
NEWS AND EVENTS
REVIEW: THESE WERE THE DESTINATION BRAND 23 WEBINARS
Reassessment of foreign source markets for the destination Baden-Württemberg
