Ad hoc studies
Exactly the data you need right now
Every destination faces its own unique challenges. If existing studies are insufficient or specific data is lacking, we develop tailor-made ad hoc studies for you – for the domestic market as well as for selected international source markets.
Whether new target groups, specific product or theme ideas, changing travel behaviour or strategic decisions: we design individual commissioned surveys that are precisely tailored to your questions. In doing so, we take into account national characteristics as well as country-specific perspectives of international markets.
What sets our ad hoc studies apart:
- Individually designed market research instead of standard solutions
- Flexible methods: online, on-site, by telephone or a combination of these
- Target group-specific approach at home and abroad
- Well-founded results with direct relevance to your destination brand
This provides a reliable basis for decision-making in marketing strategies, market development, product development and strategic decisions – clear, comprehensible and practical.
Your added value as a DMO:
You receive exactly the data you need for your destination – presented in a comprehensible manner, interpreted in an action-oriented way and immediately applicable in your everyday work.
With our ad hoc studies, we support DMOs in closing specific data gaps – precisely tailored, efficient and relevant for decision-making.
Are you facing a specific decision or do you have a question for which you lack reliable market data?
Talk to us – we will develop the right ad hoc study for your destination.
NEWS AND EVENTS
REVIEW: THESE WERE THE DESTINATION BRAND 23 WEBINARS
Reassessment of foreign source markets for the destination Baden-Württemberg
