Data-based brand analyses and effective brand management for destinations
How is your destination actually perceived – by guests, residents, service providers, politicians and administrators, but also internally within your DMO? Successful destination brands are created where sound data meets methodological expertise and practical implementation. This is exactly where we come in.
We provide comprehensive support to destinations in the analysis, development and management of their brand – from fact-based determination of the status quo to sustainable brand (further) development concepts and support for implementation in everyday destination life.
Our USP: a unique destination brand database
As one of the few tourism consultancies in the DACH region, our destination brand study series provides us with an exceptionally broad, valid and comparable database. Among other things, this enables us to
- systematically compare self-image and external image,
- make awareness, thematic competencies, brand characteristics and expectations transparent,
- identify strengths, potential and conflicting goals based on facts.
This data creates objectivity, traceability and certainty of argumentation – a decisive factor for strategic and political brand decision-making processes.
Technical and methodological expertise – from analysis to implementation
Based on the data, we conduct a comprehensive analysis of the status quo of your destination brand and derive clear areas for action. Working together with you, we develop the following in structured, participatory processes:
- a clear brand essence and realistic positioning,
- prioritized themes, messages, and a sustainable brand personality,
- concrete guidelines for marketing, communication, collaboration, and governance.
Our concepts are practical, politically compatible, and designed to be effectively implemented in everyday destination management.
Brand management that delivers results
The results of our analyses can be transferred into a management-oriented system – with clear key figures on brand perception, expectations and fulfillment of desires. This creates the basis for effective brand controlling and long-term brand management that is supported internally and credible externally.
Whether brand analysis, careful further development, or strategic realignment:
We combine data, methodological expertise, and experience in process support so that your destination brand not only sounds good, but is also based on sound decisions, widely accepted, and managed effectively in the long term.
NEWS AND EVENTS
REVIEW: THESE WERE THE DESTINATION BRAND 23 WEBINARS
Reassessment of foreign source markets for the destination Baden-Württemberg
