The DESTINATION BRAND data supports destination managers in their internal strategic decision-making processes concerning branding and management, in the orientation of brand management and market positioning in Germany and abroad.
In addition, the destination specific results form the basis for the definition of target groups-theme-links, as well as for the strategic target group and theme marketing.
DESTINATION BRAND data also supports target group and competitior analyses in a national and international context as well as the development of new tourism products and offers.
Our customers from Germany and abroad are destination management organisations at all destination levels (country, state, region, city/town, location), public institutions as well as tourism associations.
Below you will find some selected references:
From near and far, different types of customers from destination management take part in DESTINATION BRAND.
Participation in DESTINATION BRAND 18
Evaluation of the brand value and theme competence of the destination Eifel in the source market Netherlands
Participation in DESTINATION BRAND 15, 16 and 17
Evaluation of the brand value (DB15) and the theme competence (DB16) in the source market Germany
Participation in DESTINATION BRAND 15, 16 and 17
Evaluation of the brand value (DB15), theme competence (DB16) und characteristics / image (DB17) of the destination Füssen (+ Füssen im Allgäu DB16) in the source market Germany
Participation in DESTINATION BRAND 18
Evaluation of the brand value of destination Greece in the source markets Germany and Switzerland.
Participation in DESTINATION BRAND 18
Evaluation of the brand value and theme competence of the destination Luxembourg in the source markets of Germany, the Netherlands, Austria and Switzerland.
Special profile evaluation of those with "Intention to visit but without destination experience" + "Theme suitability approval / general topic interest" as well as the "Non sympathizer without destination experience" + "Theme suitability approval / general topic interest" for the destination Luxembourg.
Participation in DESTINATION BRAND 15
Evaluation of the brand value of the destination Luxembourg in the source markets Austria, Germany, France, Italy, Netherlands, Spain, Switzerland and United Kingdom.
Participation in DESTINATION BRAND 15, 16 and 17
Evaluation of the brand value (DB15), theme competence (DB16) und characteristics / image (DB17) of the destination Rothenburg ob der Tauber in the source market Germany
Participation in DESTINATION BRAND 18
Special evaluation to determine the spontaneous associations to the destinations "Schladming" and "Dachstein" in the source market Germany.
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